Google has warned it will begin removing apps in India from its Play store if developers do not comply with Play Store billing policies. The Android-maker said that 10 companies in the country, including “many well-established” names it did not disclose, had avoided paying commissions despite benefiting from the platform.

“After giving these developers more than three years to prepare, including three weeks after the Supreme Court’s order, we are taking necessary steps to ensure our policies are applied consistently across the ecosystem, as we do for any form of policy violation globally,” the company wrote in a blog post. “Enforcement of our policy, when necessary, can include removal of non-compliant apps from Google Play.”

Google’s remark follows the Madras High Court rejecting petitions from several tech companies in India against Google’s new user choice billing system in January. Companies that had filed the petitions included Bharat Matrimony, Shadi.com, Unacademy, Kuku FM, Alt Digital Media and Info Edge.

Google wrote in the blog post that the small group of developers that is not paying the fee while using the Play Store is creating “an uneven playing field across the ecosystem” and putting other apps and games at a “competitive disadvantage.”

The small group of developers can resubmit their apps by complying with the rules or maintain continuity on the Android ecosystem by partnering with alternative app stores, Google wrote.

This is a developing story. More to come.