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Social media & short-form video

Social media that earns attention and enquiries.

Strategy, short-form video, targeted ads and WhatsApp marketing that attract, engage and convert the right audience.

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What we handle

Strategy & content planning

A clear plan and content calendar for the platforms your customers actually use.

Short-form video

Reels, TikTok and YouTube Shorts made to stop the scroll and show what makes your brand different.

Targeted ads

Campaigns on Facebook, Instagram and TikTok, including ads that open a WhatsApp chat with your team.

WhatsApp & social commerce

WhatsApp Business profiles, catalogues and broadcasts, plus Instagram and Facebook shops so people can buy where they scroll.

Go where your customers talk

Much of today’s sharing happens in private chats and DMs rather than public feeds, and in Nigeria WhatsApp is often where customers ask questions and decide to buy. We make sure your brand is part of those conversations.

If running social media feels daunting, we can run it for you, or train your team through our social media masterclasses. Either way, we report on what works so each month improves on the last.

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How we work

  1. 01

    Listen & audit

    We learn your business, customers and goals, and review your current brand, website and channels.

  2. 02

    Plan

    We agree positioning, priorities and the results we will measure, with a fixed quote and milestones.

  3. 03

    Create & launch

    We design, build and publish, and you review and refine with us at every stage.

  4. 04

    Measure & improve

    We report on results and keep improving after launch, so the work compounds over time.

Other services

Related work

Common questions

Which platforms should my business be on?

The ones your customers use. For many consumer brands that means Instagram, TikTok, Facebook and WhatsApp; for business services, LinkedIn often matters more. We recommend the right mix in your strategy.

Do you create the videos?

Yes. We plan, script and produce short-form videos, and can also work with creators to make content that feels native to each platform.

Can you train our team instead?

Yes. Our social media masterclasses teach business owners and teams how to plan, create and run their own channels.

What our
clients say

“Cavil Consult gave us a boost in sales during Christmas by creating amazing digital campaigns for us, enhancing our brand awareness within the digital space.”
HREni Stores Limited
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