A visual identity, website and app for an event discovery and ticketing platform.
StubGuys helps people discover events near them, buy and transfer tickets and meet other attendees, while organisers create events, sell tickets, run promotions and track sales. We created the visual identity and brand manual, mapped the user and organiser flows, built the design system in Figma, and designed the website, the mobile app and the admin back office.
The identity
An S-shaped mark paired with a clean wordmark and the line "experience life". The manual sets clear-space rules, colour options for green, black and white backgrounds, a green, white and black palette led by #8DC73F, and the Lato type family.
Design system
For the product we set up a design system in Figma: a deep purple for dark mode, the brand green as the primary colour, peach and red for secondary and accent states, and DM Sans for headings, body text and buttons. Shared components cover buttons, notifications, form fields and footers.
#201335#8DC73F#FFB17A#E71D36#FFFFFF#F1F1F1Discover. Connect.
Experience events.
Find the perfect event near you
Browse, organise and manage events for free.
Get Tickets
User and organiser flows
Before designing screens we mapped every path: attendees moving through free and paid events, sign-up, payment and ticket download, and organisers moving between the dashboard, events, messages, promotion, attendees, reports, payments, settings and support.
The mobile app
The attendee app opens on the green mark, walks new users through onboarding and asks them to pick their interests, so the feed shows events they care about. The full design covers event pages, ticket purchase and transfer, QR tickets, a calendar, StubConnect for meeting other attendees, and an organiser mode.
The website
The home page leads with "Discover. Connect. Experience. Events." and a way into events near you, followed by interest filters, a StubSurge feed of trending events, and a footer split between finding and organising events. Every page has a desktop and a mobile layout.
Admin back office
A back office for the StubGuys team, with its own login, a dashboard of ticket sales, users, revenue, visits and page views, and tools to manage orders, users and reports.
Brand in use
The identity carries across staff ID cards, apparel, caps and event flags, with a repeating pattern built from the mark.
“Cavil Consult took StubGuys from an idea to a brand people recognise. They built our identity and brand manual, mapped how fans and organisers move through the product, and designed the website, the app and the back office as one system. Every screen feels like StubGuys.”
FounderStubGuys
Have a project like this in mind?
Start your project →