A brand, style guide and website for an AI note-taking app.
Meeting Minutes takes notes and transcribes audio and video using artificial intelligence. We designed the logo and visual identity around the line "Simplify Meetings, Amplify Success.", mapped the sign-up and sign-in flows, set the style guide, designed the stationery, and designed the landing and pricing pages for desktop and mobile.
The logo
A single ribbon folds into an M, shading from bright cyan into deep blue, above the MEETING MINUTES wordmark and the line "Simplify Meetings, Amplify Success." A greyscale version sits alongside the full-colour mark.
Colour and type
Blue carries the brand, with cyan for calls to action and a blue-to-green gradient for highlights. Headings and body text are set in Inter on a clear scale. The logo comes in full colour, white and icon-only versions, with success, warning and error colours for the app.
User flows
We mapped how people get in. New users sign up with a name, email and password, then confirm their email. Returning users sign in, with a recovery route for anyone who forgets their password.
The website
The landing page leads with one promise, the note-taking app that does it all, and shows the app at work. Sign-up sits at the top of the page and again after the features.
Every screen size
Each page was designed for desktop and mobile, including the pricing page and a dark version of the landing page.
Stationery
The mark carries onto the letterhead, business cards and envelopes, with the ribbon M set large across the corner of the page.
“Cavil Consult gave Meeting Minutes an identity that lives up to our promise: Simplify Meetings, Amplify Success. The logo works everywhere we need it, from the letterhead and business cards to everything we hand to clients.”
FounderMeeting Minutes
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