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Social media for the Akwa Ibom State Government, from running its social media department to advising the Governor.

Client
Akwa Ibom State Government
Services
Social media management, Digital campaigns, Online reputation protection, Digital strategy
Sector
Government
Overview

Cavil Consult headed the Akwa Ibom State Government's social media department from 2015 to 2019, leading a network of more than 120 social media influencers and running government campaigns from design to delivery. Today we serve the Governor's office as consultant and Special Assistant on Digital Marketing and Social Media, and support the Ministries of Information, Humanitarian Affairs and Health, AKSEMSAS and the State Health Insurance Agency with their digital communication.

Social media management

We manage the Governor's official accounts on Facebook, Instagram, X, LinkedIn and Threads. Between January 2025 and June 2026 his Facebook page drew more than 51.7 million views, all from organic reach, and his X account 6.1 million impressions. Verified link pages for the Governor and the Ministry of Information give citizens one trusted route to every official channel and government portal.

Gov. Umo Eno link page with his official Facebook, LinkedIn, Instagram, X and Threads accounts
Akwa Ibom Ministry of Information link page listing every official channel

Digital campaigns

Government programmes reach people when they trend. For each campaign we brief a wide network of online supporters with approved graphics, hashtags and messages, then track the conversation. Hashtags such as #UdomDeclares reached number one on Twitter. Recent campaigns covered the ARISE town hall meetings, the Davido Live in Uyo concert and the commissioning of the Ibom International Hospital and Medical City.

ARISE Agenda public enlightenment campaign: most liked images
#UdomDeclares trending at number 1
#Udom3YearsOfTouchingLives trending at number 2
#USD4UDOM: 733 tweets and 18.4 million impressions

Protecting the Governor online

Scammers copy the Governor's name and photo, especially after empowerment programmes are announced. We monitor the platforms, report impersonation accounts and see them taken down, between 10 and 20 every month, so citizens are not defrauded.

Facebook search showing accounts impersonating Gov. Umo Eno
Facebook notice confirming a reported impersonation profile was removed

Reporting results

We track every platform and report what works. On LinkedIn, one post by the Governor reached 146,340 impressions. On X, his videos drew 193,400 views and 1,200 hours of watch time in a year.

LinkedIn: 146,340 impressions on one post for Gov. Umo Eno
X video: 193.4K views and 1.2K hours watched in a year
“Cavil Consult always stands out, especially when any project is given to them to execute. We appreciate their consistency over the years and their ability to handle very sensitive government information. Information is all about trust.”

Commissioner for InformationAkwa Ibom State Government

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